Hard Baits Fishing Gear For Sale In California

The Dirty Jigs Finesse Swim Jig is a Northern-style swim jig with a 50-strand half-cut skirt for a small and slender profile designed to perfectly match that of a small baitfish. Its bullet head also allows for better movement through vegetation and its...

Created in cooperation with some of the best catfish hunters in Europe, the HORNET 9 has quickly proved to be a worthy addition to the Salmo family. Pike are another species that will find this great lure hard to resist.

Viper Custom Tackle's patented Rattler Blades give a unique thump in the water that attract fish from a distance without them needing to be within visible range. Our most popular blade style comes in many different patterns and finishes! Troll or drift...

Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a 3-way swivel or bottom-bouncer, the Original Floater's wounded minnow action is irresistible to gamefish...

The Strike King Red Eyed Shad Tungsten 2-Step is the newest edition to the Red Eye Shad line of lipless crank baits. It has all the same features as the Strike King' regular Red Eyed Shad but it's designed with a unique tungsten sound chamber that emits...

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a Flicker that imitates a fleeing baitfish.

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water, catching and piquing attention.

The Berkley Flicker Minnow features a tournament proven design with insight from some of the top professional anglers in the industry. These lures were developed with the same strict standards as the popular Berkley Flicker Shads.

The Shad Rap is made to closely resemble a bait fish, cast like a bullet, work at a variety of depths and embody the legendary Rapala action. It is equally effective whether fished ultra slow or at super fast speeds.

This lure actually produces sound frequencies that are harmonic, uniform and 'in tune' with nature. Sound heightens curiosity in fish and triggers investigation. The secret of sound combined with the patented Rapala wiggle is what makes this lure so effective.

The Rebel Crickhopper looks just like the real thing. The Crickhopper can be used as a topwater or a crankbait, and is a big bite for summer and fall bass, trout, and other gamefish.

The Bandit B-Shad is designed for both trolling and casting for walleye and other game fish. This small-profile lure is available in a wide variety of color patterns, and it tracks true right out of the package.

The Storm Deep ThunderStick MadFlash will catch the eye of any lunker with its holgraphic finish, ThunderStick rattle and colors designed to maximize flash.

The rogue roll is unique to this jerk bait, and describes the way the bait rolls side-to-side while swimming to produce a baitfish-like flash that attracts fish from a distance. The Smithwick Perfect 10 Rogue dives quickly to get down to the big ones,...

Six sizes in sinking, floating, and super deep runner versions and many colors available make this series of lures irreplaceable both for pros or beginners. The Hornet is effective for every species of fish, in any conditions.

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a Flicker that imitates a fleeing baitfish.

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a Flicker that imitates a fleeing baitfish.