Hard Baits Fishing Gear For Sale In San Francisco

Viper Custom Tackles custom painted Rippin' Raps were painted using some of our best tried and tested essential Viper color combos and patterns. These long casting rattling custom painted lures will not let you down.

Active and reactive fish cannot resist its call. The double prop feet of the Prop Frog by Lunkerhunt make a lot of noise and disturbance on the water surface, which make it an easy target to track down.

The Shad Rap is made to closely resemble a bait fish, cast like a bullet, work at a variety of depths and embody the legendary Rapala action. Considered by many to be the best running hardbait, the Shad Rap is definitely a must-have for your tackle box!

The rogue roll is unique to this jerk bait, and describes the way the bait rolls side-to-side while swimming to produce a baitfish-like flash that attracts fish from a distance. Plus, it has that fish-catching tungsten rattle that fish - and fishermen...

Berkley Flicker Shads are individually tank tested to ensure every one you purchase precisely creates the action of a fleeing baitfish! Good color for a very productive and well made lure.

We took this ever popular proven lure to a whole new level of custom sophistication. We looked to old and new inspiration in creating all new patterns that pushed our creative horse power to the limit.

Viper Custom Tackles custom painted Rippin' Raps were painted using some of our best tried and tested essential Viper color combos and patterns. These long casting rattling custom painted lures will not let you down.

Its bullet head also allows for better movement through vegetation and its 3D eyes provide added realism. The Dirty Jigs Finesse Swim Jig is a Northern-style swim jig with a 50-strand half-cut skirt for a small and slender profile designed to perfectly...

With all the swimming action of the original Shad Rap, the Shallow Rap is ideal for fishing skinny water. Whether you are twitching, casting or slow trolling, the Shallow Shad Rap can't be beat.

With its slight exaggeration of Rapala's unique baitfish-in-distress behavior, the Jointed gets the undivided attention of otherwise uninterested gamefish. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative...

It produces a wide wobble and is built Bomber tough. The Bomber Square A features a square paddle with chamfered corners that allow this bait to run over fallen timber and through heavy cover.

Viper Custom Tackle's Custom painted Smithwick Perfect 10's are painted with deep lustrous colors and contrast in order to give this excellent performing lure-even more intensity & under water attraction.

Now Salmo has introduced the Rattlin' Hornet, a floating/diving crankbait created in cooperation with the best American anglers. Trolling or casting, the Rattlin' Hornet is a new generation of Salmo lure that changes forever what anglers should expect...

It produces a wide wobble and is built Bomber tough. The Bomber Square A features a square paddle with chamfered corners that allow this bait to run over fallen timber and through heavy cover.

River2Sea's Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The tail is designed to withstand the punishment rendered rocks, stumps and muskies.