Hard Baits Fishing Gear For Sale In Modesto

Created in cooperation with some of the best catfish hunters in Europe, the HORNET 9 has quickly proved to be a worthy addition to the Salmo family. Pike are another species that will find this great lure hard to resist.

These original custom designs will offer your tackle box a stellar variety of neon brightness, deep jewel tones and enchanting patterns. We took this ever popular proven lure to a whole new level of custom sophistication.

It is equally effective whether fished ultra slow or at super fast speeds. The Shad Rap is made to closely resemble a bait fish, cast like a bullet, work at a variety of depths and embody the legendary Rapala action.

Johnny Darter is designed to trigger reaction strikes from top predators. Built with an internal rattle, plastic fin, and proper weighting, the Johnny Darter will dart erratically with maximum side-to-side action.

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the strike zone longer than other crankbaits on the market. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box.

The Bandit B-Shad is designed for both trolling and casting for walleye and other game fish. This small-profile lure is available in a wide variety of color patterns, and it tracks true right out of the package.

With erratic diving action, the Storm Hot'N Tot MadFlash is sure to drive the fish wild. It also features an external scale pattern, holographic eyes and colors that maximize flash.

We took this ever popular proven lure to a whole new level of custom sophistication. We looked to old and new inspiration in creating all new patterns that pushed our creative horse power to the limit.

These original custom designs will offer your tackle box a stellar variety of neon brightness, deep jewel tones and enchanting patterns. We took this ever popular proven lure to a whole new level of custom sophistication.

Berkley Flicker Shads are individually tank tested to ensure every one you purchase precisely creates the action of a fleeing baitfish!

It is equally effective whether fished ultra slow or at super fast speeds. Considered by many to be the best running hardbait, the Shad Rap is definitely a must-have for your tackle box! I have caught a lot of fish on this lure since a buddy told me about...

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a Flicker that imitates a fleeing baitfish.

Astute anglers will value the natural shape and refined swimming action, designed to mimic an isolated Bluegill frantically fleeing from a predator. The Live Target Bluegill Crankbait is as exciting to anglers with a passion for the art of crankbait fishing...