Hard Baits Bait Lures For Sale In Oceanside

River2Sea's Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The tail is designed to withstand the punishment rendered rocks, stumps and muskies.

Now Salmo has introduced the Rattlin' Hornet, a floating/diving crankbait created in cooperation with the best American anglers. Expect the same rod shaking action that has made the classic Hornet one of the best fish catchers ever.

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. And the suspending action is just more than a fish can handle! Load up and be ready for any situation!

Based on a 3D scan of an actual bluegill, the Savage Gear 3D Bluegill swimbait blurs the line from live bait to artificial like no other lure before. Whenever bluegill are present in an ecosystem they are heavily targeted by bass, musky and a multitude...

We took this ever popular proven lure to a whole new level of custom sophistication. These original custom designs will offer your tackle box a stellar variety of neon brightness, deep jewel tones and enchanting patterns.

Berkley Flicker Minnow. We took classic style patterns and twisted them up with our creative color palette to produce flicker minnows that will give them something to sink their teeth into!

These lures were developed with the same strict standards as the popular Berkley Flicker Shads. The Berkley Flicker Minnow features a tournament proven design with insight from some of the top professional anglers in the industry.

Perfect for anglers who want a lure that can run straight and true, even when running fast and deep. The Down Deep lure will be an effective weapon in the depths on your next fishing trip.

The Ultra Light's size 3 body dives to 8 feet before delivering an enticing wobbling and rolling action, and the buoyant design backs easily out of cover when paused. For big action in a small lure, you can't go wrong with the Ultra Light Crank.

Viper Custom Tackle's Custom painted Smithwick Perfect 10's are painted with deep lustrous colors and contrast in order to give this excellent performing lure-even more intensity & under water attraction.

The Shad Rap is made to closely resemble a bait fish, cast like a bullet, work at a variety of depths and embody the legendary Rapala action. Considered by many to be the best running hardbait, the Shad Rap is definitely a must-have for your tackle box!

The rattle really gets their attention. Great color for walleye and northerns. Expectations are high when I have one tied on. These lures are great. Great casting crank that runs straight right out of the box.

Reef Runner 800 Series Deep Diver. We took this 4-3/4 inch deep diving rattle minnow bait to the next level of custom by executing unique contrasts of neon with some of our favorite designs.

We took this ever popular proven lure to a whole new level of custom sophistication. These original custom designs will offer your tackle box a stellar variety of neon brightness, deep jewel tones and enchanting patterns.

It has all the same features as the Strike King' regular Red Eyed Shad but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a different sound that can trigger fish to bite that otherwise may not.

Pike are another species that will find this great lure hard to resist. Created in cooperation with some of the best catfish hunters in Europe, the HORNET 9 has quickly proved to be a worthy addition to the Salmo family.

The unique action creates a Flicker that imitates a fleeing baitfish. Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch.