Hard Baits Bait Lures For Sale In Norfolk

Its lid design can accommodate any retrieve speed, from a slow pull to a sharp twitch to an extended troll, and imparts a wide, side-to-side wobble that marauding Esox can't resist.

Popular with anglers worldwide and used to attract all species in all types of water, its natural swimming action is just too much for most gamefish to resist. All models (Floating, Sinking and Fast Sinking) are stable swimmers and equally effective whether...

Viper Custom Tackles custom painted Rippin' Raps were painted using some of our best tried and tested essential Viper color combos and patterns. These long casting rattling custom painted lures will not let you down.

Now Salmo has introduced the Rattlin' Hornet, a floating/diving crankbait created in cooperation with the best American anglers. Trolling or casting, the Rattlin' Hornet is a new generation of Salmo lure that changes forever what anglers should expect...

The unique action creates a Flicker that imitates a fleeing baitfish. Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch.

This multi-species balsa bait brings the excitement of the Rapala Tail Dancer to a shad profile.

This multi-species balsa bait brings the excitement of the Rapala Tail Dancer to a shad profile.

Whether it is cast or trolled, this exaggerated action will draw strikes from a variety of species. Designed and built for performance right out of the box, the extremely versatile River Rocker is often cast, flat-line trolled or used with down riggers,...

Whether it is cast or trolled, this exaggerated action will draw strikes from a variety of species. Designed and built for performance right out of the box, the extremely versatile River Rocker is often cast, flat-line trolled or used with down riggers,...

Now Salmo has introduced the Rattlin' Hornet, a floating/diving crankbait created in cooperation with the best American anglers. Trolling or casting, the Rattlin' Hornet is a new generation of Salmo lure that changes forever what anglers should expect...

Part seductress.

These lures dive quickly with a powerful rattle down to 10 feet. Give them something to sink their teeth into with the Viper take on the Perfect 10 and get ready for more action. Viper Custom Tackle's Custom painted Smithwick Perfect 10's are painted...

Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a 3-way swivel or bottom-bouncer, the Original Floater's wounded minnow action is irresistible to gamefish...

Whether you are working a slow, back-trolling crawl or a high-speed pass, this lure runs straight and true. The Rapala Jointed Deep Husky Jerk swims with the classic wounded-minnow wobble and an exaggerated tail action that fish can't refuse.

The rogue roll is unique to this jerk bait, and describes the way the bait rolls side-to-side while swimming to produce a baitfish-like flash that attracts fish from a distance. Plus, it has that fish-catching tungsten rattle that fish and fishermen have...